identity ︎
︎ OVERVIEW
Identity
This past year, we redesigned the Sound Labs identity which was originally developed in 2014.
![](https://freight.cargo.site/t/original/i/58df0f404fa8af0879de38bb04db2e092f96e3ad2260dd926e5aa3ea08ad1df5/SL_FullLogo_Black.png)
![](https://freight.cargo.site/t/original/i/a0f431f9bf8d285df093373bb6afa43d23e14b81b17cacb1b3bbebb5cd2c0300/Colors-Screenshot.png)
![](https://freight.cargo.site/t/original/i/88eabd862a2e09e92cdbb30c1c21cfef26bf719a93b6bdc3ade099d54b6c5c7e/SL-Icon_Animation1.gif)
![](https://freight.cargo.site/t/original/i/d6730a824f38a5519abae92555ea483ead3dffc207976099e7117750977f079b/Screen-Shot-2020-02-11-at-12.42.04-PM.png)
![](https://freight.cargo.site/t/original/i/af67160d578194de8aebea721e9053512396ab5fd93edd7707192f3a1ad087f5/SL_Animation_3.gif)
![](https://freight.cargo.site/t/original/i/bcbc382092113307abf9df49928b24d983520f068328a9fe5362d5a66a5fa978/Screen-Shot-2020-02-11-at-1.22.57-PM.png)
![](https://freight.cargo.site/t/original/i/2d908e83031ae12d2f7a4b12a3926b51cd0272c5aae73f8f05cdc0cff07fbc0f/Screen-Shot-2020-02-11-at-1.23.07-PM.png)
Our photography approach reflects Sound Labs’ values by capturing the following subjects:
![](https://freight.cargo.site/t/original/i/5171babe5d2d0dc0a5a05f11d2debda56fe6c9996bda0dadbb9b03e94f602b87/Identity-Photography1.png)
![](https://freight.cargo.site/t/original/i/bfd7dc032fda807eb0247745efc2c18dc336ee593da72c3d14a0166e929382d9/Identity-Photography2.png)