To celebrate the launch of H.E.R.’s signature series Fender Stratocaster, we designed a collection of merch inspired by the guitar’s pearlescent finish and H.E.R.’s #GirlsWithGuitars series, meant to inspire the next generation of female musicians.

We cast local Girls with Guitars for a lookbook shoot, creating both still images and a campaign video.

The collection included three t-shirt designs, all custom dyed to match the guitar finish, a sweatshirt, bucket hat, and tote bag. We also developed custom packaging and stickers to ship sets of the collection, gifted to H.E.R.’s favorite artists and members of the Fender community.