HEALING ︎
︎ THE STORY
To celebrate the launch of H.E.R.’s signature series Fender Stratocaster, we designed a collection of merch inspired by the guitar’s pearlescent finish and H.E.R.’s #GirlsWithGuitars series, meant to inspire the next generation of female musicians.
We cast local Girls with Guitars for a lookbook shoot, creating both still images and a campaign video.
The collection included three t-shirt designs, all custom dyed to match the guitar finish, a sweatshirt, bucket hat, and tote bag. We also developed custom packaging and stickers to ship sets of the collection, gifted to H.E.R.’s favorite artists and members of the Fender community.
To celebrate the launch of H.E.R.’s signature series Fender Stratocaster, we designed a collection of merch inspired by the guitar’s pearlescent finish and H.E.R.’s #GirlsWithGuitars series, meant to inspire the next generation of female musicians.
We cast local Girls with Guitars for a lookbook shoot, creating both still images and a campaign video.
The collection included three t-shirt designs, all custom dyed to match the guitar finish, a sweatshirt, bucket hat, and tote bag. We also developed custom packaging and stickers to ship sets of the collection, gifted to H.E.R.’s favorite artists and members of the Fender community.
