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Yours Truly Creative


[EVENTS, CONTENT]

Creator Camp




Client: adidas Originals



The inaugural adidas Songs From Scratch Creator Camp was curated in partnership with Tunji Balogun, and his Keep Cool label — who brought a mix of Grammy winners, platinum songwriters, and artists on the rise to a historic villa for a week-long writing camp that produced 80+ songs and a series of hands-on workshops for 50 students from local high schools.



identity ︎ 
︎ overview 

Merch


At camp, creators visited a product styling suite to select looks from a Creator Camp capsule collection designed by Yours Truly as well as pieces from adidas House of Classics customized on-site by stylists Chloe & Chenelle.



































[EVENTS, CONTENT]

Creator Camp




Client: adidas Originals



The inaugural adidas Songs From Scratch Creator Camp was curated in partnership with Tunji Balogun, and his Keep Cool label — who brought a mix of Grammy winners, platinum songwriters, and artists on the rise to a historic villa for a week-long writing camp that produced 80+ songs and a series of hands-on workshops for 50 students from local high schools.